The Ideal Holiday Places in South Asia

South Asia, apart from being a collective growing economic power, is home to some of the best holiday destinations. There are so many holiday destinations that you would probably not be able to visit all of them even if you live thrice. So, if you are confused over what the choice to make, here are three destinations that you must not miss: Singapore, Manali and Thailand.

Singapore is a small country in South Asia and is one of the most important trade and business centers in the world. The country has progressed astronomically in infrastructure and industry. The service sector in the country is highly dominant and the most important services in the country are related to hospitality. The hospitality and tourism industries are the largest contributors towards the country’s economic development. A Singapore tour is a must if you are on a South Asian holiday. A Singapore tour would include visits to the coveted Universal Studios, the Singapore Zoo, the Sentosa Island and many other exciting places. Above all, a Singapore tour will give you the wonderful pleasure of experiencing its fabulous culture.

Manali is a classy hill station located in the Indian state of Himachal Pradesh. The place is well known all around the world for its truly fascinating characteristics. It is located at an altitude of nearly two thousand meters in the Beas River Valley. Manali also has formidable historical significance for being the home of the sacred Saptharishi. With temperatures averaging at just 10 degrees Celsius, people from all over India throng the hill station during the summer months. The splendid forests and rich biodiversity have attracted people from many parts of the world. Trekking, Paragliding and boating are common pastimes here. Because of the scope it has in the offing for tourists, many travel agents provide for Manali packages. The Manali Packages would include a visit to all the major attractions in and around Manali. There are exciting Manali Packages that travel agents offer to customers and it is best to avail one of the many packages that are provided.

Thailand is an important commerce destination that lies in South Asia. Bangkok, the capital city of Thailand and one of the important centers for trade and finance, is also home to some of the best destinations in South Asia. The country’s rich culture and heritage has allowed it to become renowned in many aspects. The government has taken effective steps to promote Thailand Tourism. In fact, the government, along with some travel agencies, adopted the concept of Thailand tourism nearly ten years ago and the country’s tourism industry has flourished phenomenally. The major attractions promoted under Thailand Tourism include the Temple of the Emerald Buddha, the National Gallery and the Bangkok museum. The country’s style of food is famous worldwide. The Thai cuisine is something nobody can afford to miss when on a visit to Thailand. A trip to Thailand would give you the wonderful opportunity to explore the depths of the rich culture and heritage that is prevalent.

Public Relations in Asia

Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success and any business, international or regional, would do well to expand its roots across Asia. Yet, even in Asian companies, expanding across the territory remains an exciting challenge.

The reasons for this are almost immediately apparent to anybody: every territory of Asia comes with a different language and a unique culture – which is something hoping to do business in Asia has to take note of.

These differences in culture between different regions of Asia can seem daunting, but this is where effective public relations has to come in. Good PR is an important keystone to any business anywhere around the world, but it becomes especially important when a business is expanded to an area as heterogeneous as Asia.

Let us take Malaysia and Singapore as an example. The two nations are literally a small bridge apart, but the differences in managing perceptions in both countries may surprise you. Here are 3 things to take note of when expanding to Asia, with a closer look into Singapore and Malaysia:

1. Language Diversity

Let us tackle the most readily obvious issue at hand first: diversity in language.

In Singapore, English is readily accepted. A PR agency in Singapore can have a press release delivered to almost all members of the media in the language without many problems. The same is true, to a certain extent, for Malaysia, although it would be prudent to take note that Malay is the de facto official language of Malaysia. Submitting a press release only in English to a Malay newspaper or magazine may be considered culturally insensitive.

For PR agencies in Singapore sending press releases to members of the Malaysian media, it is crucial to translate the release in English, Bahasa Malaysia, and Chinese. Paying attention to the audience you are attempting to communicate with is also key, and it is best to send press releases in the respective audience’s spoken language for increased exposure. For example, if you were to send a press release to a member of the Chinese media, have it translated into Chinese before sending it out.

2. Social/Religious Practices

Aside from language, one should also be wary of differences in culture. This is, again, an observable factor in both Singapore and Malaysia. As a whole, the Malaysian media tends to be much more conservative than the Singaporean media. To use an example, the Singaporean editions of women’s lifestyle magazines such as Cosmopolitan frequently address and make references to sex in their content, whereas such content is hardly seen in the Malaysian editions. This is attributed, in part, to the fact that around 60% of the population in Malaysia practices Islam, and many things in Malaysia cater to that majority demographic.

Such an example is especially applicable for PR firms in Singapore dealing with Fashion PR and Lifestyle PR to be cautious about when reaching out to the Malaysian media and readers. In short, observing the religious demographics of the region you are doing business in is essential to avoid embarrassment or fracas of any sort.

It also pays to take note of important religious practices in the region. For example, in both Singapore and Malaysia, it is customary for Muslims to go to a mosque for prayers every Friday. Hence, avoiding scheduling meetings on Friday afternoons when dealing with a Muslim client shows attentiveness on to their needs on your part.

3. Political Backdrop

Last, but definitely not least, pay attention to the news and conduct research for insights into the political backdrops of each Asian region.

Of course, there may be certain topics best not to breach regarding the governing bodies of each region. A notable example would be the sensitivity regarding Taiwan’s independence from China.

Sensitive issues regarding bi-lateral relations are not the only issues to look out for. Singapore and Malaysia have been ranked 150 and 147 on the 2015 World Press Freedom index respectively, as both nations practice heavy censorship.

To use an example, healthcare PR and advertising in Singapore is heavily regulated. Health-care institutions can state only factual information in ads – hence phrases such as ‘Best Clinic in Singapore’, ‘Asia’s No. 1 provider of Healthcare’ are banned from healthcare advertisements. These ads also cannot provide information in ways that amount to ‘soliciting or encouraging the use of services’.

Travel Asia

If you are looking for a change of scene as far as holidays are considered, try travel Asia for a truly unique traveling experience. Apart from being the largest continent Asia is also home to a cross section of intriguing cultures and myriad people from different countries spread across Asia. Traveling in Asia, is a unique experience in itself if you are ready to experiment with something new. A word of caution at the outset though, prepare yourself for the unexpected, ranging from the bizarre to the incredulous, from Elephant rides to animals on the street Asia, is truly a maze that you will find amazing!

Home to more than five billion people, Asia boasts of diverse attractions that would be difficult to cover in a single trip, though you could try seeing the best of the most interesting Asian features. Amazingly so, countries such as India, Malaysia, Indonesia Nepal, Thailand, China, Sri Lanka, Philippines, Singapore, etc are all as different from each other as could be. Most of these countries boast of attractions like great scenic beauty, superb architecture, art and architecture, traditional fairs, bizarre costumes, mouth watering food and traditional customs and systems that are ingrained into the life of the people.

Travel Asia leaves most tourists with a breathtaking experience. When you visit India, you have a wide choice of things to do and see. From visiting heritage sites like Taj Mahal, Ajanta and Ellora Caves, and Khajuraho Temples, to Kerala’s backwaters, tigers in the Indian forests or taking an elephant ride, experiencing an Ayurvedic spa, or viewing the majestic Himalayas, you have it all!

While on a travel Asia trip make sure you visit China in order to visit one of the most ancient civilizations in the world. Visit there the Great Wall, Terracotta Warriors, Potala Palace, West Lake, the Forbidden City, etc. Japan the land of the rising sun will fascinate you with attractions such as Kyoto’s Higashiyama area, Nara Park, Kin Osaki, and Himeji Castle. Your travel Asia trip would be incomplete without visiting Bangkok, in Thailand and Singapore two major tourist attractions in Asia which are not only cheap but extremely diverse in all that it has to offer. In Thailand you will witness lovely pristine islands, impressive monuments apart from other local flavors. Visit the gothic ruins in Bangkok or go shopping like crazy or relax by the Phukhet cool waters, its paradise all the way! The Singapore island kingdom is an amazing tourist experience from its ravishing street sea food culture to the botanical gardens, etc.

While on your travel Asia visit , it will be hard to miss out on the Philippines, with more than 7000 islands or Maldives too which boasts of the most pristine waters with different shades and more than 1,000 coral islands perched in the tranquility of the Indian Ocean.

A bit quirky at times, fascinatingly diverse and colorful at others the sheer size and immensity of travel Asia holiday will leave you flustered and gasping for more. If you want to truly experience Asia do local and soak in the vibrant culture you find on the streets, it will leave you with warmth and enriching experience that is hard to get over. Sheer diversity and natural splendor ensure that Asia proves to be a most rewarding holiday destination for all.