Public Relations in Asia

Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success and any business, international or regional, would do well to expand its roots across Asia. Yet, even in Asian companies, expanding across the territory remains an exciting challenge.

The reasons for this are almost immediately apparent to anybody: every territory of Asia comes with a different language and a unique culture – which is something hoping to do business in Asia has to take note of.

These differences in culture between different regions of Asia can seem daunting, but this is where effective public relations has to come in. Good PR is an important keystone to any business anywhere around the world, but it becomes especially important when a business is expanded to an area as heterogeneous as Asia.

Let us take Malaysia and Singapore as an example. The two nations are literally a small bridge apart, but the differences in managing perceptions in both countries may surprise you. Here are 3 things to take note of when expanding to Asia, with a closer look into Singapore and Malaysia:

1. Language Diversity

Let us tackle the most readily obvious issue at hand first: diversity in language.

In Singapore, English is readily accepted. A PR agency in Singapore can have a press release delivered to almost all members of the media in the language without many problems. The same is true, to a certain extent, for Malaysia, although it would be prudent to take note that Malay is the de facto official language of Malaysia. Submitting a press release only in English to a Malay newspaper or magazine may be considered culturally insensitive.

For PR agencies in Singapore sending press releases to members of the Malaysian media, it is crucial to translate the release in English, Bahasa Malaysia, and Chinese. Paying attention to the audience you are attempting to communicate with is also key, and it is best to send press releases in the respective audience’s spoken language for increased exposure. For example, if you were to send a press release to a member of the Chinese media, have it translated into Chinese before sending it out.

2. Social/Religious Practices

Aside from language, one should also be wary of differences in culture. This is, again, an observable factor in both Singapore and Malaysia. As a whole, the Malaysian media tends to be much more conservative than the Singaporean media. To use an example, the Singaporean editions of women’s lifestyle magazines such as Cosmopolitan frequently address and make references to sex in their content, whereas such content is hardly seen in the Malaysian editions. This is attributed, in part, to the fact that around 60% of the population in Malaysia practices Islam, and many things in Malaysia cater to that majority demographic.

Such an example is especially applicable for PR firms in Singapore dealing with Fashion PR and Lifestyle PR to be cautious about when reaching out to the Malaysian media and readers. In short, observing the religious demographics of the region you are doing business in is essential to avoid embarrassment or fracas of any sort.

It also pays to take note of important religious practices in the region. For example, in both Singapore and Malaysia, it is customary for Muslims to go to a mosque for prayers every Friday. Hence, avoiding scheduling meetings on Friday afternoons when dealing with a Muslim client shows attentiveness on to their needs on your part.

3. Political Backdrop

Last, but definitely not least, pay attention to the news and conduct research for insights into the political backdrops of each Asian region.

Of course, there may be certain topics best not to breach regarding the governing bodies of each region. A notable example would be the sensitivity regarding Taiwan’s independence from China.

Sensitive issues regarding bi-lateral relations are not the only issues to look out for. Singapore and Malaysia have been ranked 150 and 147 on the 2015 World Press Freedom index respectively, as both nations practice heavy censorship.

To use an example, healthcare PR and advertising in Singapore is heavily regulated. Health-care institutions can state only factual information in ads – hence phrases such as ‘Best Clinic in Singapore’, ‘Asia’s No. 1 provider of Healthcare’ are banned from healthcare advertisements. These ads also cannot provide information in ways that amount to ‘soliciting or encouraging the use of services’.

Central Asia: Investing in the New Frontier

Investing in emerging markets has been a popular business choice for years now, with a different part of the world being dubbed a veritable ‘goldmine’ for foreign investors year on year.

But how do you ensure that your investment is well placed? Of course, there are never any guarantees, but doing your homework and making decisions based on facts and statistics, as opposed to a hunch, is a very good start.

This type of informed investment decision is why Central Asia is such an attractive opportunity for the frontier investor. Experts are convinced that the untapped markets of this region are ripe for investment, but it’s not just their opinions that are impressive – the statistics are too. Of all the emerging markets on the planet, Central Asia is a foreign investor’s dream and everything written about the area, and the studies already undertaken, reiterate this notion.

Take the region’s financial system, for example – this part of the world boasts some of this century’s fastest-growing economies and combined with staggering reserves of natural resources, it’s no wonder foreign investors are falling over themselves to get a piece of the action. There are three reasons why Central Asia’s capital markets are perfect for investment.

· They’re under developed

· They’re under researched

· They’re low cost

The area is underdeveloped when compared to other emerging markets, meaning investors can build a legacy in an area of relative infancy. Apart from the research quoted in this article, there has been very little digging done into the potential for investment in Central Asia. This means that in investment terms, it’s one of the globe’s best-kept secrets. Finally, the area still boasts inexpensive resources and therefore any investment project can be completed while being easy on your pocket.

When it comes to property, the mantra is ‘location, location, location’ and it could be said that investment is no different. The central part of Asia enjoys a strategic position between two phenomenally large economies in China and India. As these grow, so will the demand for Central Asia’s natural resources – and with that follows unique investment opportunities. 1.2 billion people live in India, while China has a population of 1.3 billion. India is the fifth largest oil importer in the world, while China is the third and they boast $4.1 and $10.1 trillion GDPs respectively, meaning the area has two significant markets next door.

Central Asia is packed with countries that are perfect for foreign investors and the area represents a significant opportunity for those with the funds. Turkmenistan, for example, has discovered gas fields with the ability to supply the UK for at least 20 years, Kazakhstan boasts 99 of the Periodic Table’s 110 elements in mined and mineable reserves, and Uzbekistan holds the fourth largest reserves of gold in the world.

Central Asia is an investment based on fact not fiction, statistics not sixth sense and potential not promises. With its significant natural resources, new markets and economic growth, now is the time to invest in this profitable region- can you really afford to miss this opportunity?

Know More About Asia

This article explains some interesting information about Asia, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.

Asia is the largest continent in the world by a considerable margin, and it is rich in natural resources, such as petroleum and iron.

As a matter of fact, the only difference between you and Asia experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Asia.

Asia is one of the most extraordinary and diverse continent in terms of people and travel destinations. As it consists of many countries (about 55 countries) then you will be able to imagine how vast the territory of this region. Because It covers about 10% of the entire Earth’s total surface area, or about 30% of its land area, so the whole area of this continent is range from the mountains around the Black Sea in the west, to the snow fields of Siberia in the east and it contains more than 60% of the world’s human population

Asia is one of the seven continents in the world. But even though it is the seventh continent but it is the largest continent among all. As you can see that its border stretches from Japan in the East through Russia in the West, which across about 34 countries on its path. Apart from that, in terms of population, Asia has about more than half of entire of the world’s population, which mostly they are in China and India. Apart from that, not only in terms of number of population, they also have wide range of human races, which about 1,400 human races living in Asia.

However, there is an interesting point in terms of what people trying to re-establish new territory of Asia, that is many of geographers try to take a further study and make new conclusions that there are really is no definite dividing line between Asia from the west and Europe to the East. As a result of this theory, the new idea of continent called Eurasia has been defined, of which is known as the largest continuous in the world and has population of around 5 billion and this is more than 70% of the world population.

Therefore, there are plenty of travel destinations for you to choose, I can say that it almost have everything that correspond to your vacation style. Wide range from the desert ruins and modern malls of the Middle East to the beach bungalows and jungle treks of South-East Asia lone Thailand and Indonesia to the mega cities and hi-technological capitals of East Asia in the United Arab Emirates and there are a lot more attractions waiting for you in the rest of this beautiful continent such as in Central Asia, East Asia, Middle East, South Asia, South-East Asia, Russia and the Caucasus. You can visit tons of travel website to find out more about these superb travel destinations.

This article’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.